Grotesque Performance:Illustrated By The Case Of Nissin Cupnoodle Ads

Grotesque is based on the results of the work in aesthetic classification, it has different connotations in literature and painting. Grotesque often combines unrelated elements together in TV ads. Characteristics of grotesque input new vitality to modern advertising, which bring an important point for this thesis.Japan achieved economic take-off in the 1970s as the second largest country in advertising. Advertising industry is one of the great industry support for the Japanese economy.Modern Japanese advertising retain the spirit of traditional Japanese culture in the presentation style and form of expression. The study in Japanese advertising creative expression has great significance to the development of Chinese advertising.In this paper, Nissin ads are the object of study. Author attempts to analyze the grotesque performance of Nisshin ads, selecting three typical narrative structure ads to make a specific analysis, using semiotic knowledge to explain the causes of weird.In the study, Author found grotesque in Nisshin ads is different from that in traditional sense for commercial purposes. Nissin ads will weaken terror, giving more amazing feeling, while Nissin shaped more symbolic significance for cupnoodle. By studying Nissin advertising, hoping to bring more useful reference value in the planning and performance aspects to Chinese advertising.