Evaluation Reaserch On Tourist Destination Induction Atmosphere

Tourism industry in China has developed into a huge industry, and becomes a comprehensive, correlative industry, wide range of multi-dimensional, multi-level and multiple points of view industry.Tourism industry in our country is forwarding to great industry. From the demand side, tourism consumption is becoming more and more daily, travel demand increasingly diverses, visitors are intrested in experiencing, immersiving and participating tourism way. They hope to get more better experience in tourism activities of local culture, participate in local activities, community involvement, etc, in order to obtain better experience. On the supply side, tourism destination has an urgent need to reform the supply side, to satisfy diversified consumption demand for tourists, optimize product structure, increase the effective supply, enhance the level of tourist service, rich tourism forms. The destination should introduce rich variety of tourism products to the tourists.This research is the Angle of view of the tourists. First of all, the related concepts, the tourism experience related to tourism atmosphere induction connotation of the concept of affinity, hospitality, tourism and so on were analyzed. Secondly, the paper expounds the basic theory of tourism atmosphere induction, involving the definition of tourism atmosphere induction, types, characteristics and influencing factors, summarize its function and application value.Third, build the evaluation index system of tourism destination induction atmosphere, contain yearning, openness, convenient degrees and hospitable, participation, recommend degrees,34 indexes of six dimensions. Depending on the destination induction atmosphere evaluation score will travel destination induction atmosphere evaluation is divided into five grades.Fourth, take Lijiang city as the object of empirical analysis, using the questionnaire, depth interview, expert consultation, quantitative analysis and other methods, to Lijiang tourism atmosphere induction.Fifth, on the basis of evaluation of lijiang tourism atmosphere induction optimization countermeasures and Suggestions.This paper hopes to give some reference for tourism destination to improve tourism supplies, subdivided tourists behavior, the increase of tourist experience, promote the competitiveness of the tourism. through tourist destination induction atmosphere construction and research of the evaluation system.