Applied Research On Balanced Scorecard In Strategic Management

In the information age, the way the economy is going transformation, commercial system ushered in many changes in the new wave era, and integrated environment is more complex, more intense competition in the state, more diverse penetration. In keeping with this trend in the process of enterprise management system is also undergoing change, a new theory was confirmed and gradually become the cornerstone of business survival and development, new management models and methods as well as enterprises to provide more energy burst out effective support. Enterprises pay more attention to strategic management, pay more attention to how to create competitive advantage in the balance of external relationships and role in achieving sustainable development. In Europe and other developed countries, the important role of intangible assets of enterprises began early attention and awareness, the desire to overcome the traditional shortcomings of strategic management and control is becoming increasingly urgent and important, the birth and development of the Balanced Scorecard is also in this arising under an environmental background, the paper of this process and sort out a preliminary study.Among the Balanced Scorecard system of thought, it contains how to achieve competitive advantage and pursue strategic thinking. This paper focuses on the continuous strengthening of the strategic control of listed companies on the subject around the strategic management and control of the main line, to study the relationship between strategy design and implementation of the strategy and the associated problems in the process, the importance of implementation of the strategy and the corresponding implementation steps. The paper pointed out that companies need to BSC series from the whole process of strategic management; effectively promote implementation of the strategy. Enterprises should make full use of the layout of the business management and explicit and potential value, so that the real business into the healthy development track, to give continuous growth, so as to form or create a long-term business rules of survival.This paper also associated with the effects of the Balanced Scorecard performance appraisal carried out research to enhance performance evaluation through the Balanced Scorecard can be achieved in close contact with the business strategy, effectively making the vision, strategy, objectives, targets, actions, assessment and other aspects play a greater role and enhance the linkage, and more accurately reflect the true evaluation and implementation of the corporate strategy to provide strong support for the decisions of managers.Enhance the strategic implementation of the results of listed companies has great significance. On the one hand the strategy and operations can be effective docking, help enterprises to establish value creation oriented, minimize waste, flexible, dynamic strategy execution system, along the related process operations are advancing in this direction, to serve select the division of labor between organizations the best solution, which according to different criteria to build support for the strategy. On the other hand Balanced Scorecard included internal control system; you can also upgrade many aspects of the traditional internal control budget control, operations control and analysis of performance evaluation control to a new level, enhancing internal influence.Listed companies use the capital for capital management platform for low debt ratio has a huge demand, in order to maintain this advantage, a listed company must return to strengthen the strategic management and control, increase the value of the fundamental issue of creating up to strengthen risk management and control strategies in the process of prevention, BSC will penetrate deeply into the process of strategic management in the past, while the implementation and control of corporate strategy, give full consideration to the possibility of all kinds of factors and objectives, companies must also be necessary to apply more scientific management models, strengthen research on the use of strategic management and control, mitigate risks, solve problems, adapt to their more dynamic environment, make full use of the resources available to create a new era of business value.