Q Company M&A Business Competition Strategy Research

Along with Chinese government vigorously promoting reform in state-owned enterprises and supplying of multiple aspects such as structural reform policy in 2015, makes our country capital market by "emerging market"," Transitional Capital Market" transite to mature market. In the Chinese merger and acquisition market, also ushered in the year of blowout. Released from the listed company merger and acquisition reorganization announcement, involves the amount more than three times in 2014. The the merger and acquisition market space is huge. Q securities company is a large comprehensive securities company in China, its mergers and acquisitions business is preliminary already have a certain scale since 2013. Under the current external market opportunities, how Q securities companies to develop their own competitive strategy and quickly become bigger and stronger quickly is deserving of research.Based on Q securities company competitive strategy as the research subject, through constructing the framework of the thesis research and theoretical review Q securities company mergers and acquisitions as the research object, using a variety of management tools such as PEST analysis, analyzes the external environment, there are national policies to encourage enterprises through merger, acquisition and reorganization of boost economic transition, Chinese mergermarket space has huge opportunity, but there are also government regulation strictly, the fierce competition in the industry such as increasing threat. Use value chain tool analyzes its internal environment, there are money, network, customers, region and the advantages of the otc market, but their talent ability is weak, mergers and acquisitions team structure is unreasonable, incentive system is not sound, etc.In the comprehensive analysis of Q securities company mergers and acquisitions are faced with the external opportunities and threats, internal strengths and weaknesses, through the comparative analysis of three kinds of competition strategy, useing the strategy of target agglomeration can make Q securities making full use of the opportunity, exert their own advantages and disadvantages at the same time to avoid threats. Then, the author combined with in-depth interviews with Q securities company mergers, proposed TMT, energy conservation, environmental protection, biological medicine, new energy, new materials, such as growth industry as the target industry, small and medium-sized customers as key customers.Based integration, rapid expansion, comprehensively deepen and through three stages, effectively implement the strategy of its target agglomeration, thus in the target market rapidly to form the core competitive advantage and get high profitability.Finally, the paper established the effective implementation of the measures to guarantee Q securities companies mergers and acquisitions and target cluster competitive strategy, Mainly including the optimization of organizational structure, enhance the quality of human resources, establishing and perfecting the incentive mechanism, establishing a new corporate culture, etc.