Research On The Competitiveness Of Rural Logistics Business

After the reform and open policy, our country’s economy obtained the unprecedented development. In the 21 st century, with the economic development, logistics and other tertiary industry also grow up as bamboo shoots. After 20 years of rapid development, the logistics enterprises also from small workshops at the present has gradually grown into a group of a certain scale of large and medium-sized logistics enterprises. The increasing competition between the domestic logistics enterprises at the same time, FEDEX and other international companies have gradually entered the domestic logistics market. At the same time, the domestic logistics market is constantly perfected and segmentation. However, due to the presence of urban-rural dual economic structure in our country, the development gap between urban and rural logistics increases gradually. Urban logistics market competition is intense, and the rural logistics market is relatively poor. S.F. Express(Group) Co., Ltd, after 20 years of rapid development, has become China’s logistics industry leading enterprises to the private enterprise. Now in the face of fierce competitive environment, S.F. Express(Group) Co., Ltd in rural logistics market opportunities, improve their competitiveness and enterprises face the current topic.This paper illustrated S.F. Express(Group) Co. facing the external environment, such as macroscopic, industry analysis, with the PEST analysis method, and then analyzed the internal environment factors; internal resources and capabilities of S.F. Express(Group) Co., Ltd. Besides, this paper analyzed the internal environment, based on the analysis of the external environment. S.F. Express(Group) Co., Ltd themselves can better realize the facing opportunities and threats, advantages and disadvantages. Based on S.F. Express(Group) Co., Ltd, facing the opportunities and threats have advantage and disadvantage, the factors affecting S.F. Express(Group) Co., Ltd in the rural areas to carry out the logistics business are analyzed, and the solutions are put forward at the corresponding.Through the research of this article, we can provide the reference to the current domestic research of the integration of urban and rural logistics and the problems in the process of the logistics enterprises carrying out the rural logistics business.