| Under the situation of global economy integrity, according to either the environment or analysis of enterprise development, international operation is more and more important. How to allocate and use resource in worldwide market is an issue that most enterprises have to consider and deal with. International development brings Chinese economy and enterprises with new opportunity and challenge. Most enterprises need to implement international operation to share resources in domestic and foreign market so as to enhance self competence and seek for sustainable development.This Paper analyzes development, business environment and market opportunities of CRSBG and work out internationalization strategy based on CRSQ actual situation. The paper contains five chapters.The first chapter state the background and purpose of the study and analyzes the current research on this topic. Content, frame and method of study is also described in this part. Chapter Ⅱ explain the definition of internationalization and internationalization strategy and introduce three research theories which are PEST, SWOT and products life cycle. The third chapter firstly illustrates CRSQ development, foreign market developing achievements and difficulties encountered. Then based on SWOT matrix, an comprehensive analysis is conducted. In light of the analysis, SO and WO strategy was proposed. Method on how to implement the strategies are also stated.In Chapter Ⅳ, the author put forward internationalization strategy, positioning, content of strategy and measures for guarantee based on actual situation of CRSQ. The content of internationalization strategy includes continuous management improvement, science and technology innovation, talents development and reservation, global brand promotion, cooperate culture and strategic alliance. This part also proposed the measure to guarantee the implementation of internationalization strategy. |
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