Research About Increasing Customer Retention Rate Of L

Since 2015, real estate business competition between enterprises, accelerate the business transformation in succession and targeting the market has not developed fully lower-tier cities, many of the new electricity companies have sprung up come up. Raise service is no longer a pure electricity charge electric business enterprise the key to survival, developers when choosing housing electricity enterprises, pay more attention to who is the one who can help him improve sold by sales of the project, the housing electricity conversion high demands are put forward. L company is in the fierce competition under the background of a part of the electricity company, the purpose of this study is to find out effective promotion L company conversion method, the formation of actionable solutions, used to retention rate low L company clients to solve practical problems, and to provide reference to the similar housing electricity enterprise.In this article, through investigation method and system analysis method, to analyze the L company’s operating status. L company customer conversion process is divided into three stages, the first is customer acquisition, the company through what way to get customers, how to identify the quality of the cost of getting customers; Followed by the transformation of customer clinch a deal, how the transformation of the way and the staffs ability; The last is the preservation and finishing the customer information, have to analyze customer data and mining, whether can to guide customers to expand and clinch a deal. Description about the present situation of the three process, and the problems existing in genetic analysis. In view of the problems found, this paper based on the construction and implementation of CRM system L company and establish a method of network marketing team at the same time, solve the missing L trading company end and customer information and save the difficult question. Secondly build data mining system of customer data mining analysis of behavior patterns, and then to guide trading team and customer development team. Finally, combined with the data analysis and integration of online resources, improve resource utilization efficiency and develop the quality of the customer. System, this paper analysed the customer into the entire process, find the key problems affecting the customer conversion rate, and formulated the L company customer conversion rate of effective promotion plan. In order to guarantee the smooth implementation of the lifting scheme, this article also from the organizational structure, human resources, financial support and the enterprise culture construction from four aspects of protection Suggestions are put forward.This article apply the CRM theory and data analysis to the housing electricity enterprise and solve the customer conversion rate increase innovative this particular problem, and use the data analysis of integration of online resources of high quality housing electricity company, has the very big practical significance, also offers great reference value on the same line.