Research On The Development Strategy Of Dongyue International Co., Ltd

Since the reform and opening up to outside world, China’s got rapid economy growth, the gradual liberalization of foreign trade rights and a substantial reduction in the threshold of foreign trade. At present, the enterprise as long as in the local industrial and commercial bureau, Department of Commerce, customs, inspection and Quarantine Bureau, safe, Taxation Bureau and other departments for the relevant procedures, can be engaged in foreign trade business. Foreign trade competition in this field has become a bloody competition in the red sea. With the further deterioration of the situation of China’s foreign trade, foreign trade enterprises are facing great development difficulties, not only the business environment is getting worse and worse, some enterprises also appeared to survive the crisis. As an established up to 30 years for a long time the professional foreign trade companies, Dongyue International Co.,Ltd. environment and financing environment is worsening, the company suffered a crisis financing difficulties, decline in trade credit, liquidity loans declined, business volume also appeared in the larger decline. Under the current economic situation, the Dongyue International Co.,Ltd. use what kind of strategy of development, explore what kinds of development ways and means, will become the company’s to ensure survival, and then to seek the further development and expansion of the key points.In this paper, the use of strategic management theory, business ecosystem theory, blue ocean strategy related theory and literature, through the analysis of Dongyue International Co.,Ltd. in the face of external environment and internal conditions, formulate Dongyue International Co.,Ltd.’s vision, mission, target system and detailed development strategy.Dongyue International Co.,Ltd. will by big do strong traditional medical equipment import agent business, strengthen medical equipment sales business, expand the business of medical equipment bidding and exploration of medical equipment delivery business to promote the implementation of the development strategy.In order to ensure the implementation of the development strategy, Dongyue International Co.,Ltd. should establish clear functions of flat organization structure, through a variety of ways to ease the financial pressure, for the development of business to provide financial security, improve the enterprise resource planning system; strengthening the risk consciousness, strengthen the risk management and control; pay attention to the cultivation of talent, establishment of personnel training incentive mechanism; cultivate and develop the innovation of corporate culture.