The Development Strategic Research Of Cruise Industry Driving Regional Economic Development

With the world cruise market moving eastward,our cruise economy is doing well in recent years. The cruise industry can drive regional economic.The development experience of cruise industry of European and American area indicates that the cruise industry chain can promote economic transformation and upgrading because of the huge multiplier effect.Therefore, it’s very important to research the development strategic of cruise industry raising the overall level of regional industry and driving regional economy under the new historical conditions.On the basis of the current situation of the development of the cruise industry,the thesis researching the development strategy of cruise industry developed was shown as follows:firstly,the paper analyzed environmental role of the cruise industry to regional economic development.After expounding the particularity of the cruise industry and its requirements, the thesis analyzed the internal and external environment of the regional economy.Specifically, this part studied two aspects of the environment in line with the economy development: the external environment and the internal environment of the cruise industry. Then the thesis took Europe, North America and Oceania area as three examples and provided the basis for the development strategy of cruise industry in Shanghai. We can learn from the successful experience of the development of the cruise industry.Thirdly,based on the current development of cruise industry in Shanghai, the thesis analyzed the current stage of cruise industry revenue and development level in Shanghai and constructed economic contribution degree model,which helped to do research on the contribution of three aspects. The fourth part was based on the experience of foreign countries and national conditions and put forward the guiding ideology, strategic objectives and development path of the development of cruise industry in Shanghai.The last part was to provide the strategy implementation. According to the current situation anddevelopment strategy of cruise industry,this part provided some suggestions to deepen cruise economy.