Analysis Of Listed Company’s Brand Value And Investment Value

In recent years, along with the continuing development of our society and economy, the maturity of the capital market has become increasingly enhanced. Although only 20 years has passed, our capital market seems to have played a very important role in the sustained and healthy development of the economy and society. With the substantial upgrading of China’s Stock Market’s Trading Activity, how to develop investment strategies and select suitable investment targets has become an issue of universal concern. The existing investment value analysis system mostly starts from the financial indicators, explores the drivers of the investment value of listed companies by establishing the appropriate regression model. However, there are some obvious limitations when the existing analysis system starting from just financial indicators. This article starts from a new perspective, bringing brand value into the original financial analysis system, trying to analyze the correlation of listed company’s brand value and investment value.This article can be divided into five parts. It describes the sources of the topic at the beginning, then describes the purpose and significance, and outlines the research methods. After that the article describes the history and status of the development of the brand value theory, then discusses the correlation research of brand value and investment value basing on the investment value theory. The third and fourth parts of the article consists the main body. The article completes the model construction and an empirical analysis of the first stage in part 3. First it establishes TBCI model and panel data model, using cleverly research design, calculates the brand value of dozens of companies from three industries, then use panel data model for the regression analysis of sample companies, study the correlation of the listed company’s brand value and investment value through empirical test, and puts forward the corresponding recommendations based on the results. In the fourth part, the article completes the extended analysis of the correlation between brand value and listed companies’ investment value, finishes the second stage of the empirical analysis, completes the comparative analysis of companies from different industries, and then analyzes the conclusions combined with the reality. At last, the article summarizes the full paper, binding portions of the empirical analysis conclusions, makes recommendations on how to apply the model to guide the practice, and then analyzes the advantages and disadvantages of article and models.This article verifies the significant positive correlation between the listed company’s brand value and investment value through empirical analysis. Then it makes horizontal comparison between different sectors, proving that the impact on the listed companies investment value, which left by brand value, varies by industry. Starting from the unique brand value, this article provides a new analytic perspective for listed companies and investors. Indeed, this article enriches the existing investment value analysis system, overcomes the limitations of the analysis basing only on the financial indicators to some extent. However, there is also a part of debatable issues, and exists some aspects that need further verification.