Research On Motivation And Performance Of Traditional Enterprise Purchase Cultural Enterprise

Along with our country entering the 21 st century, China’s economic development is very rapid. High and new technology gradually integrated into the production and living of people, puts forward the concept of "Internet +", emerging industries emerge in endlessly. Due to the impact of the economic situation, the traditional industry development encountered a certain extent, the development of the bottleneck. Therefore, the traditional industrial transformation is imperative.Since 2014, the cultural industry of good in our country, the country frequently introduced the cultural industry revitalization planning ", the ministry of culture on guiding opinion on accelerating the development of cultural industry ", "about the financial support of cultural industry to promote the prosperity and development guidance" and a series of supporting policies to promote the development of cultural industry, cultural industry development in our country and the revitalization of ascension to new heights of national development strategy, cultural enterprise development potential is tremendous. As a result, more and more traditional enterprise began to diversify in mergers and acquisitions, trying to "marriage", has the development potential of cultural enterprises to seek the transformation of traditional enterprise own development. Only 2014 this year, the merger and acquisition activity in the field of cultural media more than 200, the amount of which involved more than billions of yuan. There is no lack of among them, research on motivation and performance of traditional enterprise purchase cultural enterprise-Zhefu Holding Group Co,Ltd for example. In the previous study of mergers and acquisitions, has quite a few involving enterprise research of diversified mergers and acquisitions, mergers and acquisitions motivation and performance, and reaches a conclusion of those widely recognized, however, in many studies at home and abroad is less involved in traditional enterprises cross-border acquisition culture case study. Therefore, this article from the perspective of system theory, resource-based theory, system analysis the reason of cultural enterprises and traditional enterprise m&a performance, on the basis of selection of zhejiang in 2014 rich dream forte holding m&a case to specific analysis of features of traditional enterprise culture of cross-border mergers and acquisitions, cross-border mergers and acquisitions and other industry culture enterprise m&a behavior related countermeasures and Suggestions are put forward.This article first elaborated the paper selected topic background, research significance, basic thought and content and research methods, the definition of related concepts and the main innovation points, the second chapter mainly discusses the diversity of m&a and diversification m&a performance of the relevant literature is reviewed. The third chapter mainly reviews the system theory, resource-based theory, such as basic theory, the fourth chapter objectively analyzes the present situation of our country’s traditional enterprise m&a cultural enterprises, including the traditional enterprise development bottleneck, for the development of cultural enterprises in our country, and forecasts the future development prospect of analysis, and the traditional industry of cross-border mergers and acquisitions in China culture class enterprise to carry on the statistical analysis; The fifth chapter is traditional enterprise purchase cultural enterprise-Zhefu Holding Group Co,Ltd for examplee analysis, mainly along the m&a motivation, merger and acquisition process, m&a performance analysis of the logical line, using the method of event study, financial index analysis of the m&a motivation and its financial performance. Chapter six is the conclusion and Suggestions, according to the above traditional enterprise purchasecultural enterprise-Zhefu Holding Group Co,Ltd for example m&a analysis in detail, summarizes the research conclusion of this article, at the same time put forward to optimize the traditional enterprise cross-border m&a cultural countermeasures and suggestions.