The Research On The Recognition And Measurement Of Intangible Assets For Internet Enterprises

In today’s information age, the Internet has undoubtedly become the basis facilities for economic and social development model and strategic.From the beginning of the Internet business, there is a significant difference compared with the traditional enterprise.Intangible assets become the core source of survival and competition, and the process of its intangible assets and the status of R & D spending is particularly important. Thus, whther the recognition and measurement of intangible assets is reasonable, reasonable or not,has becomed the focus of attention of regulators. And it is related to build and implement comprehensive national goals to enhance innovation-oriented country. However, in our current accounting standards and relevant regulations,there are still some problems and difficulties in the recognition and measurement of intangible assets for Chinese Internet enterprises.In this background, taking China’s Internet enterprises as the research object, the paper would use inductive analysis, comparative analysis, descriptive statistics, case studies and empirical analysis. From two aspects of China’s Internet industry conditions and actual cases of Internet companies, this paper explores the status of recognition and Measurement of intangible assets under the existing accounting standards and the possible problems. The study found that:(1) China’s Internet enterprise recognizes of intangible assets is too narrow. (2) Compared with other industries, China’s Internet enterprises’s R & D investment is large, but appears low output as intangible assets ratio. (3)The accounting requirements of recognition and measurement of R&D are not clearly demarcated,and five conditions for the development phase are obscure,which is difficult for enterprises to operate and also practice earnings management space.Therefore this paper thinks the improvement intangible assets’s recognition and measurement issues in China’s Internet enterprises need joint efforts made by both the relevant policy producers and Internet enterprise itself. (1)For the policy makers,it needs to improve the existing accounting standards and regulations so as to refine the Internet enterprise intangible assets recognition and measurement. (2) For Internet enterprises, it needs to establish a sound internal reporting system,improve the conditions of capitalization evaluation system, strengthen the professionalism of accountants.The innovation of this paper is that as follows:(1) Select the the Internet industry which rely heavily on intangible assets. (2) Use descriptive statistics to summary the status of China’s listed Internet companies’s recognition and measurement of intangible assets. (3) In the case study, this paper analyze the problem from the aspects of motive and opportunity, using financial condition, management, conduct and guidelines for executives di to expand.