Research On The Evolution Of The Tourism Flow Gravity Center From China To Asean

In 2015, China’s outbound tourism reached 127 million 860 thousand passengers, a new record. The rapid development of China’s outbound tourism market has become the focus attention of world. ASEAN market become a domestic outbound hot spots because of short distance and low consumption. Therefore, it is necessary to study the tourism market of China to ASEAN.As the core of tourism geography, tourism flow is the hot focus of people’s attention. This study analyzes the three basic attributes of the tourism flows from China to ASEAN, and summarizes the characteristics of the regional tourism flow in ASEAN. In order to explore the flow pattern of tourism flow from China to ASEAN, this study introduced gravity model and calculate the 13 time points of latitude and longitude in 2002-2014, obtainning the geographical coordinates of the gravity center of China to the ASEAN tourism flow. Research shows: "Northwest-East-Southwest-Northeast"(Philippines-Malaysia-Philippines -Singapore, Burma, Thailand, Laos) movement. And analyze the reasons by the method of questionnaire investigation on the evolution of the characteristics of tourist flows combined with push-pull theory. By using the gravity model method, this study concluded that the geographical coordinates of the total inbound tourism flow and the foreign exchange income.The findings show that:The tourism flow center of gravity from China to the ASEAN presents the transfer rules of "Partial South-North-Northwest-Northeast-Northwest" (Malaysia, Singapore, Indonesia Philippines-Burma, Thailand, Laos-Philippines-Burma, Thailand, Laos), and there is still a tendency to move westward. At the same time, this study produce the gravity center of the tourism flow from China to ASEAN and the gravity center of the ASEAN overall inbound tourism flow in the same longitude and latitude coordinates, and show the existence of two types gravity center of distribution misplacement of time and space, The tourism flow gravity center from China to the ASEAN in the northerly direction of the ASEAN overall inbound tourism flow. In the study of the dislocation of the change locus between the tourism center of gravity flow from China to the ASEAN and the gravity center of total foreign exchange earnings of ASEAN,finding that the tourism y flow from China to the ASEAN in the northerly and westly direction of the gravity center of total foreign exchange earnings of ASEAN. The foreign exchange income focus track changes of ASEAN overall inbound showed "s" type, showing"Partial south-Northeast-Southwest-Northeast "(Malaysia, Singapore, Indonesia - Philippines - Singapore, Malaysia Philippines) movement, and the whole body trend moved to the northeast.Finally, according to the research conclusion, puts forward related suggestions:first of all, the government should be keep a positive view of outbound tourism, adjust policies timely, establish and perfect the legal system; secondly, from the enterprise level, create high-end features and the ASEAN Regional outbound tourism market, to implement transnational expansion, strengthen the integrity of business philosophy. Again, from the consumer level, establish a correct concept of consumption,obtain comprehensive understanding of tourism information, improve safety awareness. Finally, establishmutual coordination mechanism, resource sharing, develop complementary advantages, and get rhe mutual benefit and win-win in the background of "The Belt and Road".