Research On The Strategy Of Intellectual Property Rights Management Of CCZZ Pharmaceutical Co., Ltd

After China joined the WTO, the economic construction becomes more and more diversify. The economic construction which is based on the traditional manufacturing have been effected strongly. The emerging technologies matures gradually. More and more people know the importance of emerging technologies, especially under the background of Internet economies’ booming development in the recent years. The pharmaceutical industry as an important branch of the new technology,has been called as a sunrise industry by the people who is familiar with it. The reason is once the medicine be awarded with patent, The pharmaceutical enterprises which own the patent rights will get hundreds of times profit compare to the payout before. Therefore, under the guidance of the market, in the promotion of national economic goals, the pharmaceutical industry is developing fast.CDZZ Pharmaceutical Co., Ltd. is belong to ZZ Industrial Company, has a strong financial background, own several intellectual property rights, but no intellectual property management department. Have certain awareness of intellectual property, but no intellectual property management system. Do not know how to set properly intellectual property management strategies to promote enterprise development. There are several problems in the design of the system and department.The intellectual property management issues of this company also exist in the small and medium size biopharmaceutical companies. Research the strategies of intellectual property management is very important to the other pharmaceutical companies.Base on the research of the theories of intellectual property, intellectual property management theories, business management theories and other theories, summed up the effect of the intellectual property management strategies for biopharmaceutical companies. Set up the interview outline, through interview 10 staffs of the CDZZ Pharmaceutical Co., Ltd. The staffs in the interview objects including some managers and normal staffs. Based on the results of the interview, summed up the problems of the company intellectual property management. Summarizes the outstanding foreign intellectual property management strategy by a large numbers of studies, and then according to the actual situation CDZZ pharmaceutical Co., Ltd., research this company’s intellectual property management strategy.