Research On The Transitional Strategy Of Wanda Department

Retailing industry, as an essential part of residents’ daily consumption, long-term in traditional retail industry in a leading position. But as in recent years, supermarket chains, shopping center and the rapid development of e-commerce, the traditional department store market share unceasingly. According to newly released "2014 shopping centers in China sales, famous department store sales", the most famous department store in China in 2014 enterprises have appeared to dropping different degrees in sales. The development of traditional Chinese retailing industry is facing a very grim situation, at the same time, by its own business model and product structure, serious product homogeneity between department store and unreasonable phenomenon, internal factors such as traditional retailing industry and there is no feasible method and operation mode innovation, domestic consumption is affected by policy and economic environment is also difficult to improve, at closing phenomenon to continue the relationship in the future. Electricity to the traditional department stores, large shopping center also relies on its characteristics and advantages of the "one-stop consumption, shopping, entertainment, tourism, leisure, catering and other functions, under the dual impact, Wanda department also is in the survival predicament, urgent need for a transition to change the traditional business model to seek a new life.Transformation based on the accurate assurance department basic concepts and detailed analysis of traditional retailing industry development present situation as well as the transformation in China is facing a dilemma, on the basis of from multiple formats, to absorb new elements to optimize shopping center formats, dig segment transformation shopping center in aspects such as combing traditional department service innovation strategy, commonly used in Wanda department transition environment are analyzed and its facing problems, put forward the coping strategies of Wanda department transition, finally put forward Wanda department transition strategy implementation and safeguard measures.In this paper, we aim to explore the transformation of Wanda department in a critical development environment strategy, as the transformation direction of Wanda department decision-making to provide theoretical reference and practical basis. The research conclusion of this paper may to the transformation of Wanda department strategy has general guiding significance of the process, can help and guide the Wanda department in a serious industry environment and successful transformation in the fierce market transition.