Study On The Optimization Of The Fresh Agricultural Products Circulation System In Meizhou City

The circulation system of agricultural products market is a very important to the construction of economy in China, and the necessary requirements to construction a beautiful new rural, it is also very important for China to solve the problem of agriculture countryside and farmers. But with the continuous progress of the social economy and the rapid development of information technology,people’s demand for quality and quantity of fresh agricultural products had made dramatic changes.The great changes and development of modern agricultural product market make the traditional circulation mode no longer compatible with it,this kind of disharmony has become one of the bottlenecks which restrict the sustainable development of agricultural economy in our country.In recent years,China’s social and economic development speed is very fast,GDP and other economic indicators showed a sustained growth state,the scale of production and trade of agricultural products shows a trend of rapid expansion.But because of the circulation system of agricultural products in our country is not perfect,result in many problems as agricultural product market information asymmetry,distribution channels are limited and circulation links too cumbersome,to generate a large number of unnecessary costs in the process of circulation,increase the total cost of circulation,make the price of the consumer terminal to maintain a high level for a long time.However,the higher price of agricultural products did not make farmers to get more benefits,in most cases,farmers’ profit after deduction of the cost of the remaining very few.The research object of this paper is the circulation system of fresh agricultural products in Meizhou,through the theoretical investigation and practical investigation of the agricultural products circulation system in Meizhou City,combining with at home and abroad about the agricultural products circulation system research achievements and related theoretical knowledge,analyzed from multiple angles to the operation and development of the circulation system of fresh agricultural products in Meizhou,to study the problems and summarize the experience.Through this small research case,reflects the general development of agricultural products circulation system and its problems in China,in order to reveal the actual situation, deficiencies and influencing factors of agricultural products circulation in China,analyze the contradictions and problems that must be solved in the circulation system of fresh agricultural products in Meizhou City.finally,put forward the corresponding countermeasures and suggestions,and make a summary and prospect on the research conclusion of this paper.