Analysis And Countermeasures Of High Value Customer Churn In Deyang Mobile Co.,LTD

With the development of mobile Internet wave surging, information and communications technology and other industries are converging, on the basis of the Internet infrastructure and innovation elements in all kinds of new form is accelerating economic and social form, mobile Internet gradually let our daily food and clothing live line and so on various aspects, great changes have taken place in national macro policy, industry development, competition between operators leads to the transformation of the traditional telecommunication enterprise is facing the critical period. With the expansion of China’s 4 g network and customers, the traditional voice, text and other business for operators of contribution value gradually lower, three carriers under the new situation are put forward strategic transformation, the stock of the user operation, marketing strategy, traffic management, product development and development of the Internet would be in the future for a long time to become the core focus of operator attention.Based on China mobile operations in mature stage of development strategic positioning and the current competition situation, this paper takes deyang mobile branch as empirical research object, to maintain the status quo analysis of the high value customer, by building a warning model of customer churn analysis in high value consumer behavior factors that influence the high value customer maintain in order by building a model of high value to predict customer churn, and in the prediction model is constructed based on the combination of market environment and the high value customer consumption characteristics put forward pertinence maintain strategy, model to guide the company in the actual operation and operational measures.