The Construction Of Enterprise Social Network Under Mobile Internet Era

With the improvement of mobile Internet technology, smart phone features as well as the wireless network technology, mobile Internet penetration rate has begun to replace the PC Internet, which is becoming the most important communicating environment in internet era. Wechat and MaiMai, the social network tools which based on mobile Internet technology subvert the traditional means of communication such as phone call, send messages and so on, making it possible to establish contact forms anywhere and anytime via text, voice and video. Mobile Internet technology is increasing the means of communication, which begin to affect the structure and efficiency of enterprise social network. The current enterprise social network presence many barriers in the information transmission process which affect the communication effects of the process of business operation. Mobile Internet has the features of flat organization, communication fragmentation, grasping the dynamic information in time and cost-saving communication which can solve the current obstacles in enterprise social network, such as organizational barrier environmental barrier, cognitive barrier and communication barrier. Therefore, in order to enhance the efficiency and value of enterprise social network, combining the mobile Internet features and the enterprise social network theory to construct new enterprise social network under the mobile Internet era has important theoretical and practical significance.For these reasons, the paper combines the characteristics of mobile Internet and the classic theory of social network, proposing the construction method of enterprise social network under the mobile Internet era. Through two different dimensions of internal and external enterprise, The paper confirm the purpose of constructing enterprise social network, determine the overall idea and form the specific processes to establish a reasonable, workable, replicable way to construct enterprise social network. At last, the business cases will be raised to find that mobile Internet technology is playing a significant role in flatting the organizational structure, enhance personal social network influence and so on.