Investment Project Evaluation Of Agricultural Products Wholesale Market

Agricultural products wholesale market is the hub and core of China’s agricultural products circulation system. It is the important bridge and link between the producers and consumers of agricultural products. The success or failure of the project has a direct impact on the regional agricultural products production, supply and sales. The project of agricultural products wholesale market has a long construction period, large investment demand, planning a high degree of difficulty, diversification of demand, difficult to balance the interests of all parties, as well as public welfare and economic externalities and other characteristics, if investment is irreversible. With the government to give more policy and financial support on the projects of agricultural products wholesale market, people are particularly concerned about the government fair and impartial, scientific selecting projects. To explore the innovative evaluation model of government investment project, improve the efficiency and quality of investment appraisal, it is important to ensure the investment return of agricultural products wholesale market project.In this thesis, taking the project investment of agricultural products wholesale market as the research object, the evaluation methods of government investment of agricultural products wholesale market project are discussed and studied. The main work includes three aspects. First, this thesis analyzes the characteristics of investment project of agricultural products wholesale market, and draws a brief combing the main way and general process of government investment project of agricultural products wholesale market, as well as the problems of government investment project evaluation. Second, with reference to the relevant national technical standards, by using the expert investigation, this thesis constructs the project evaluation system of agricultural products wholesale market from technical, economic, social, environmental, and gives the interpretation of evaluation index system, and specific evaluation process and evaluation methods. Third, through expert consultation and questionnaires, based on fuzzy comprehensive evaluation and analytic hierarchy process, finish sorting statistics expert questionnaire data to calculate the index weight in the criteria layer and sub-criteria layer of the evaluation system. Fourth, this thesis makes empirical analysis based on the project investment programs of agricultural products wholesale market of a group, invited experts to review the feasibility study report, according to the index of sub-criteria layer of evaluation system to score the investment programs, and conducts a fuzzy quantification of the index of the evaluation system, established evaluation set and membership matrix, to calculate the comprehensive evaluation results of the project investment plan, and analysis of the results.Through the application of specific cases, we can see that the project investment evaluation system of agricultural products wholesale market has better adaptability and maneuverability, hope that the results of research and related policy recommendations provide useful reference and explore ideas for the government departments to carry out project investment assessment of agricultural products wholesale market.