Moponoly And Regulation Of Third-party Payment Platform Research

The generation and rapid development of e-commerce give birth to the emergence of third-party payment which provides credit guarantee for both parties in transaction and further more promotes the in-depth development of e-commerce. In recent years, the third-party payment led by Internet payment, POS acquiring, mobile payment develop vigorously. In 2014 alone, the transaction scale of third-party payment has been more than 23 trillion( including third-party Internet payment, mobile payment, etc). However, the research for the third-party payment industry regulation and the degree of competition in the market is relatively backward, which could hamper the sustainable development of the third-party payment industry.In view that the third-party payment is a new kind of industry which develops fast in recent years, the relevant research literature is most based on the actual operation situation of the third-party payment platform and the theoretical research is relatively scarce. Firstly, based on the theory of bilateral market, this paper will analyze the generality and particularity of third-party payment platform. Secondly, combined the game theory and the related economic theory, this thesis aims to analyze the way that the third-party payment enterprises obtain the market power and to conclude that the “lock-in effect” is the reason for the payment institution to get market power and verify the practicability of this conclusion by applying the AMOS model. And then it will use the economic theory to analyze the decline in the overall efficiency of the society caused by the market behavior of the third-party payment enterprise with market force. Finally, based on the above research, it puts forward the targeted suggestions for the industrial regulation.To combine the above theoretical research,empirical research,and empirical data is helpful for our better understanding of the existing third-party payment market competition mechanism.Accordingly,recommendations proposed will promote the healthy development of the third-party payment industry.