The Strategic Research Of YUAND Company’s Financing Lease Business

China’s financial leasing business originated in the last century 80’s. After more than 30 years of development, China’s financial leasing business has been rapid development in recent years. To the end of 9 in 2015, the number of Finance Leasing Company in the country has reached 3742, compared with 93 in 2007, an increase of more than 40 times, the market competition is unprecedented hot. In order to consolidate the existing market share in the market and continue to expand the territory, YUAND leasing company business development department had to shoulder its responsibility to accelerate the development of new industries.Firstly to SWOT analysis of the internal advantage YUAND company, weaknesses, external competition and threat, and analysis the status of the target industry, building materials industry, with the STP analysis method, in the building materials industry in many segments of the market, Lin was elected the cement industry, building the steel industry, plastic pipe industry as the target market and according to their own characteristics to determine the cement industry to give priority to the development of the target market. Subsequently, the analysis of the cement industry and the status of the competitors, to determine the YUAND leasing companies in the cement industry positioning strategy, in the face of local commercial banks and bank system leasing companies, differentiated positioning strategy choice and avoid the traditional business of price competition, and in the industry through business to develop. And in the face of the third party leasing company, due to the YUAND leasing company a full range of advantages, the choice of leading positioning strategy in the face of the market. At the same time, for the YUAND leasing companies to prepare the construction of steel industry and plastic pipe industry as a potential target market, as the focus of follow-up development.