Analysis And Research On The Interactive Experience In The Retail Terminal Of Clothing

With the rapid development of the society, the consumer’s consumption experience needs to be promoted, and the experience design of Chinese garment enterprises in the retail terminal is still in the exploratory stage, and there are some gaps in the theoretical system which can guide the practice. In this paper, we study the interactive experience mode of the retail terminal of the clothing, and provide the reference for the enterprise.This article mainly from the clothing retail terminal and interactive experiences related concepts describing, in the field of the domestic and foreign status and theoretical were research and analysis for clothing retail terminal of interactive experience design dimensions are set up to five dimensions, namely sensory experience, emotional experience, experience of thinking, behavioral experience and relevant experience and to the various elements of the clothing retail terminal experience design as the breakthrough point, combined with domestic and foreign some successful cases were analyzed, for garment enterprises to provide the design direction of retail terminal. At present, there are some defects in the design method of this field, in order to better guide and practice this experience mode, tap the consumer experience in the retail terminal, this paper has perfected the form, method and mode of interactive experience design of the clothing retail terminal. Secondly, market research and data analysis, combined with the consumer psychology and consumer behavior theory, the target consumer groups to different experiences of preferences, for the Chinese garment enterprises in the retail terminal experience design provides a certain reference basis.