| Since short-term export credit insurance has been started in our country, the rate of developing has always been far more than the GDP growth and have made tremendous contributions for China’s export trade and economic growth. But in recent years, especially after 2011, regardless it’s underwriting volume or the growth rates of premiums have fallen sharply, it seems to have entered a bottleneck in the development of this operating mode. At the same time, China’s overall economic environment is also quietly entered a new round of market-oriented reform and opening-up stage.2013 for short-term export credit insurance, it is a year of historic and far-reaching. That year, China has opened the short-term insurance market for the first time, bring the PICC company to participate in market competition, and with the "along the way" policy which brings up from President Xi. the reform of short-term insurance market has slowly rang the bell, and this industry which grown up quickly under all sorts of new opportunities and challenges, but also about to enter a new era of development.So, faced with today’s complex internal and external environment, how to define the marketization of short-term insurance, further reforms is necessary or not, whether the strategy can be implemente and how to find it is the main content of this paper. Based on the above purpose, in the introduction section of this article first explain the background and significance of the topic, summarizes the research status at home and abroad, introduces the research methods. Next, define and market positioning for short-term insurance in explanation. Moreover, it introduced the short-term insurance brief history and current development of business and the development process and operating characteristics in the UK and France. On this basis, the paper analyzes the seven major problems exist under the current mode, and come up with the idea that market will bring positive. Meanwhile, from the theoretical and practical aspects, focus on the government subsidies to illustrate the feasibility of markets. Among them, the theoretical part focuses on the elimination of government subsidies after the impact of short-term risk of price fluctuations on the market to bring in three areas. Empirical part is divided into profitability, premiums and subsidies in three areas, obtain short-term insurance, although at this stage is fully equipped with the ability to operate independently, but the larger provincial income disparities premiums, while some provinces still larger subsidies will impact on their profitability judgments, presented in a unified nationwide elimination of subsidies is not suitable to their national conditions, should be hierarchical, innovative conclusions progressive reform. Thereafter, in order to carry out the current complex situation into consideration, this paper introduces SWOT analysis model, and on the basis of market-based index for China provinces cluster analysis, based on SWOT conclusions and the clustering results, a comprehensive provincial current premium income, financial subsidies case to make further market-oriented strategy ideas. Finally, bring up the advice of gradually promote the marketization of short-term insurance with layers and separately from the government level, the corporate level strategy for the above given aid proposal.This paper starts from the policy background of short-term export credit insurance, based on China’s unique national conditions, analyzes the impact of subsidies and "without subsidize". In the former scholars’study, there is a few article which brings up related ideas, but both stop at the theoretical analysis. This article study carefully about the possible impact of "without subsidize" might bring in three aspects and gathered the existing data and subsidy policies, try to find a strategy that has more feasible and realistic. Meanwhile, this paper brings the market index in the study of short-term insurance market research for the first time, proposed degree of marketization in every province is the primary factor of short-term commercial operation, the better market level, the better results of the short-term insurance market. Based on this opinion,I made a cluster analysis among the 30 provinces and provided the main basis for the concrete implementation strategies. More importantly, in view of the implementation of short-term insurance market problem, some scholars have proposed the "steady implementation" or "in stages" ideas, but all of them are unable to have in-depth study. This paper in combine with various factors, particularly put the clustering results as an important basis for the country’s short-term insurance market determined to pursue the policy of progressive advance in three batches, and each batch for specific implementation Suggest. Because short-term insurance market is still open early stage, and some refinement data is not available, There are still many deficiencies in this study, the inadequacies of the follow-up has yet to be scholars continue to improve. |
