Strategy Research Of The Third-party Financial Industry Under The Background Of The Internet Finance

The rapid development of internet information technology has big impact on many fields in traditional financial industry such as payments and settlements, investment financing services and currency in circulation. At the same time it also provides a new development strategy to our financial industry. This means that changes with the Internet genes will appear constantly. The traditional Chinese financial industry will face great challenges and opportunities.In order to adapt to the changes of market and technology in the financial reform, the third-party financial industry in China is expanding new business and trying to improve asset management capabilities and build a full range of integrated financial services. Most of the third party finance companies are lack of systematizes and perceptiveness on the internet finance development strategy because of limited ability on the development concept, capital strength and technical reserves. The Effect remains to be further improve compared with the development of large financial institutions.This research summarizes the characteristics of the Internet financial through the Internet financial theory analysis; this research summarizes the domestic and foreign current situations of the internet financial development and takes the United States internet banking business development as a case study. And then look into the internet financial future trend and route base on its development characters; this research takes M company which is one of the best third party finance companies and Interactive Brokers as cases study, trying to sum up the development beneficial experience and the insufficiency from the individual Internet business; this research gives valuable suggestions on business development of the third-party financial industry in China.