Study On Consumer Trust Model Of E-mobile E-commerce In Big Data Environment

With development of network and continuous innovation of information technology, amazing growth of data, we have entered the age of big data.With the p opularity of mobile internet and innovation of mobile device,mobile e-commerce h as become a new generation of business innovation.Because of the characteristics of mobile e-commerce itself and the imperfect pattern, consumers Consumers can not believe the latest rise of mobile e-commerce. Consumers often use it for smal l transactions when using mobile devices for e-commerce transactions, which mak e the development of mobile electronic commerce is slow. So in the era of big d ata, the most important factor in the development of mobile electronic commerce is the consumer’s trust in mobile e-commerce.The purpose of this paper is to build a theoretical model, and to further tap the factors of consumer trust in mobile commerce in big data environment, so as to provide feasible suggestions for improving consumer trust based on Hypothesis verification.The survey method of this paper is using Likert5 measuring indicator to design the questionnaire, and then put it on the internet for many kinds of people. Sending out 206 questionnaires on the internet and taking back 195 valid questionnaires,After data collection and reduction, then using SPSS software to descriptive analysis, factor analysis,reliability analysis,correlate analysis,this research verified the correctness of hypotheses,the main factors influencing consumer trust are analyzed and summarized.Finally, based on the empirical research conclusion, I put forward some suggestions to enhance the level of consumer trust in the mobile electronic commerce and I hope my study can help the promotion of mobile electronic commerce in our country.