The Degree Of Acceptance Of Universal Vouchers Meters "Yome" Users

“Yome”universal voucher is the traditional papery vouchers in electronic, standardized and joint tenants mutual recognition to general a valence electron document. The consumer after the merchant a consumption obtained gift vouchers in pomelo meters platform other merchant alliance also can be used, and is not affected by the limited time, effectively break the voucher can only be in within a short period of time with a merchant repeated consumption brought about by the consumer to consumer fatigue this problem. At the same time, businesses to join general vouchers union recognized vouchers and other businesses.It means that low cost integrated customer resources in other businesses,effectively expand the market. Universal vouchers this model effectively solves the traditional paper vouchers vouchers in design and printing,extended release, carrying user, user experience degree, at the same time,the consumer of the introduction of smart to online platform, for merchants to build a set of effective model of e-commerce, online access to information, query goods and services and then to the next line of consumer of o2 o mode. Compared to the other mode of electronic business affairs, "m grapefruit" with "interoperability" of the characteristics to more effectively integrate different merchant customer resources and revitalize the stock of customer asset. Merchants settled pomelo meters platform can effectively solve the transformation of the Internet in the process of technology platform to build, active development of fans and fans of three major problems and effectively establish a belongs to own customer database for data management."Yome" universal voucher is the key of the o2 o mode connection point, universal vouchers of the emerging things and traditional vouchers compared to what characteristics and different? These characteristics anddifferent will lead to the user to this new type of thing to accept the extent of what kind of change? What are the factors that affect the user’s acceptance? What is the relationship between these factors? In this key breakthrough, through the analysis of the operation mode of "m grapefruit" universal vouchers, m grapefruit universal vouchers SWOT analysis, "Grapefruit meters" universal voucher user acceptance factors empirical analysis summarized the advantages and disadvantages of "m grapefruit" universal vouchers, the "Grapefruit meters" universal vouchers of user acceptance of lifting scheme, explore the universal voucher prospects for the development and promotion of significance, to enterprise’s transformation of the Internet mode of extraordinary significance.Paper to "Yome" as an example, through a questionnaire survey combined with literature inquiry contrast, actively explore in the voucher marketing new thinking and practice, put forward the innovative concept of universal vouchers and how to enhance the universal voucher users acceptance provides theoretical guidance and practical path.