The Research On How ICBC J Branch Prepares Itself For The Market-oriented Reform Of Interest Rates

In November 2013, The Third Plenary Session of the Eighteenth CPC National Congress emphasized that we need march forward the market of interest rate and establishes the bond yields curve reflecting the relationship between supply and demand. It shows that deepening the interest rate market reform matters in Chinese government’s determination to build a sound financial market system. Under this environment, adding the rise of internet finance and financial intermediation, the conventional banking industry is experiencing increasingly serious competition and its profit from the deposit and loan business would be severely squeezed. How to fully utilize the interest rate market has already been a vital issue facing bankers and specialists. Regarding the regional financial environment, under the development strategy of ICBC, this thesis is written to win the battle of interest rate market by corporate philosophies transition, business adjustment and management shift, following the principle of adaptability, diversity, coordination and gradualness. Therefore, this thesis has research and practical value.In the pattern of question-analysis-answer, this thesis firstly analyzes the current development situation, then the impact from the market of interest rate and branch J’s solutions at last. It consists 7 Chapters. The first is Introduction, the second is Summary of theories related to the market of interest rate, the third is Current development situation of the branch J under ICBC, the fourth is Impact analysis on branch J from the market of interest rate, the fifth is the strategic target and the choice of J branch of ICBC, the sixth is Branch J’s solutions, the last is Conclusions and outlook.Trying to upgrade ICBC from the biggest bank in JiangXi to the most competitive and profitable one under interest rate market, this thesis provides many solutions such as developing intermediate business, optimizing the management process of Business Department, providing personalized service like payroll credit, taking pricing strategy and advancing financial service innovation. This thesis has a full understanding of the situation of ICBC branch J. The advices it provides are valuable not only to the branch J itself but also to the banks like it in JiangXi province.