Study On Development Countermeasures Of Daiyue’s Tea Industry

China is the first country in the world to find and plant tea, and spread around the world,which have played a big impact on the economic, political, and cultural development of all countries Since the end of 50 s 20th century, Shandong Province started "Southern tea Transplant the North" project, which has been basically formed Jiaodong Peninsula, Rizhao coast, Taiyi mountain three tea producing areas. Daiyue distrist of Taian city, with long history of tea, but due to the impact of external conditions, tea tree planting hadn’t paid enough attention and effective promotion. After 2010, the development of agricultural industrialization Daiyue at government guidance and driven onto the momentum of vigorous development, but compared its tea industry with a strong characteristic agricultural industrialization have a large gap, the rapid expansion in the short term, resulting in problem in many areas, how to make full use of local resources and strengths, weaknesses, future Daiyue tea industry needs to focus on the content.In this paper, the development of the Daiyue tea industry as the research object, along the "basic information documentation finishing theory supporting theoretical researches investigation of tea industry development in the region using SWOT analysis put forward suggestions" Line, the route to carry out investigations research, objective analysis of the development of tea industry Daiyue strengths and weaknesses, opportunities and challenges for the construction of the tea industry healthy and orderly development of the foundation,and as a starting and foothold point, to explore the development of tea industry Daiyue the ideas discussed countermeasures and suggestions to solve the problem.Analysis shows that the Daiyue district suitable topography, climate, soil, rainfall and humidity natural conditions is the ideal environment for the development of tea industry,superior location, strong regional consumption capacity, the traditional tea drinking habits and other factors to Daiyue district tea industry development zone to the infinite space, modern agriculture, tourism, cultural industries blend of development further boost the Daiyue district tea industry development, but the production cost is too high, varieties of a single product,started development lags behind, lack of well-known brands in different degree restricts the its development process.Daiyue District tea industry development opportunities and challenges, the future market demand continues to increase, the government attaches great attention the love of leisure tourism, tea industry experts effective guidance and rich practice of,as well as the rise ofe-commerce for the tea industry build a good bridge, Daiyue District, seize these opportunities,to avoid market competition, product competition, security and other challenges, to continue to grow and grow. Therefore, the development of tea industry in Daiyue district needs long-term planning, overall planning, and take measures to remedy.Firstly in system and mechanism, Daiyue district should establish and improve the tea industry management mechanism, strengthen government guidance, play the role of intermediary, improve the scientific management and service level; Secondly insist on the supporting role of science and technology industry development, the establishment of scientific and technological personnel,effective guidance for tea enterprises, farmers do selected seed, science planting, green production, and constantly enrich the product variety; Thirdly is to play the advantages of industrial scale operation, attaches great importance to the influence of leading enterprises in the industry increase aid policy, strengthen brand management, especially the construction of local brands, bigger and stronger the tea industry Forthly to promote the tea industry and tea culture, tea culture and tourism integration development, promote the tea culture,multi-channel guide consumers to pay attention to life, tea culture, carefully Design of tea culture tourism projects, more widely attract tea consumption, the development of tea economy.