Research On The Operation Of The Agricultural Product Brand In Hubei Province

With sustainable development of our country’s economy,the agriculture of our country have become scale、intensiveness and industrialization.The operation of the agricultural product brand is one of the ways to approaching for the agricultural modernization,and the guarantee of the rural economic development,and an important way to increase peasant’s income.The formation of agricultural product brand is a complex process and it includes many factors like products、symbols、communications、channels,etc.The operation process is not only the capital operation or keeping the economic relations with partners,but also making efforts to build and develop the brand.The operation of the agricultural product brand embodies the standardization、systematization and industrialization of the modern agriculture.Meanwhile,it is the link of agricultural production and the market of agricultural product and it can transform the product advantage and resource advantage into commodity advantage and market advantage.It is one of the most directive and effective way to achieve economic benefits.Hubei,as a agricultural province,needs to establish、develop、operate a agricultural product brand.For agricultural industrialization of Hubei province,It is important to develop several brands which have the influence and the competitiveness in the domestic market.At the present stage,the process of the development of modern agriculture in Hubei province has developed a group of key agriculture industrialization enterprises at the national level.But,it still has problems in the operation of agricultural product brand.In this research,through elaborating on the factors that can influence the operation of agricultural product brand,the thesis objectively analyzed the current situation of the development of agriculture in Hubei province and the operation of agricultural product brand, and raised the major problems about the operation of agricultural product brand.With the study on typical cases,the author put forward the targeted solutions to the problems.