Project Management Applications And Research In China Unicom’s Weibo Customer Service System Construction

In the mobile Internet era, telecom operators have the weibo platform as convenient channel to provide services, communicate with the user. Weibo as a new platform for rapid communication between telecom operators and users, can help telecom operators to achieve publicity, marketing, and service and other important functions previously required to achieve the line, resulting in greater value. China Unicom is the establishment of weibo customer service for China Unicom to improve their ability to adapt to the new situation, efforts to develop new services to improve their competitiveness and management level and make a bold attempt.From the classical theory of project management, telecom operators need to establish weibo customer service system is analyzed, a clear customer target and system project construction, project management classical theory, from the weibo customer service system construction project practice by using a key means of range management, schedule management, risk management, complete project and its summarized.Applying project management theory to the construction of weibo customer service system. In all aspects of the project and characteristics of accurate analysis and understanding, so that the successful application of theory to practice. Hope in this project in the application of project management experience accumulated, can be applied to similar projects in the future, to provide better ideas, methods and reference.