Research On The Impact Of Customer Participation On Product Innovation In New Product Development

Product innovation activities directed from the competition is going through a process of transition to a customer-oriented core product innovation model is to dig and to achieve the customer’s needs. Innovative products not only for the needs of existing customers, and more important to the customer for future needs. Therefore, the customer as a source of product innovation, customer participation in product innovation process is considered to improve product innovation capabilities, product innovation and effective way to reduce risk. Therefore, this study creative collection phase of new product development and design as research background, to explore the role of the customer involved in regulating the behavior of impact on product innovation and customer knowledge in this relationship, and to further explore whether different levels of customer participation will influence the perception of customer achieved happy, and thus had an impact on product innovation.This paper reviews the development of new products in the behavior of customer participation, documentation of customer knowledge, eudaimonic happiness and product innovation. On the basis of theoretical research, I make a clear research questions, the theoretical model, creatively use of simulation scenarios the experimental method to collect the required data and use SPSS for data analysis. The conclusions are as follows:(1) Customers participating in product innovation has a significant impact. The higher the level of customer participation, the resulting product of innovative aesthetic, functional and emotional is higher. (2) Customer participation and customer knowledge exists significant interactive impact on aesthetics and functionality of product innovation, and the interaction was not significant in the emotional aspects of product innovation. (3) Different levels of customer participation would have had an impact on product innovation by influencing the perception of customer achieved happy.Study will provide meaningful inspiration and recommends for managing customer participation in new product development.