Research On Foreign Mineral Resources Exploitation Strategy Of J Group

Under the overall background of global economic integration, the foreign resource development is not only the important part of opening up and “walk out” strategy, but also the inevitable requirement for enterprise to seek sustainable development. With the deep transformation and adjustment period of global economy, the economic situation is not optimistic. The economy is recovered slowly, and economic growth of emerging countries is weak; bulk commodity demand is weak, and the giant transnational mining industry monopolizes the high-quality mineral resources. How to reverse the development under the conditions of decreasing the self-owned resources increasingly and low international operation degree and ensure steady supply of resources and sustainable development of enterprise by “walk out” has become the important challenge generally faced by J group.The paper, applying “PEST” analytical method, comprehensively analyzes the external environment faced by J Group in foreign mineral resources exploitation, by taking the foreign direct investment theory, transnational corporation theory and enterprise strategic management theory as theoretical basis, based on the macro-environment of global mining industry development, supply and demand situation of international mineral products market and characteristics of foreign direct investment of mineral resources of China; then, in combination with the current situation, layout, current operating state and industrial status of foreign resource exploitation of J Group, it presents the internal conditions of foreign resource exploitation strategy of J Group. It builds SWOT analytical model of foreign resource exploitation strategy of J Group based on external macro-environment of J Group and internal physical conditions of enterprise, and determines the advantage, disadvantage, challenge and opportunity of foreign resource exploitation strategy of J Group, thus determines the guiding ideology and strategic target of foreign resource exploitation strategy of J Group. And discuss the strategy and specific safeguard measures in details from resource priority, capital operation, localization operation and risk control.The foreign resource exploitation strategy of J Group aims at expanding the resource reserves and constantly improving the resource utilization level, and the specific safeguard measures include: resource priority: the surrounding areas of Africa and Asia as major investment destination, increase the mineral exploration investment; on one hand, merger and purchase foreign mines(equity) mainly by share acquisition, and on the other hand, build steady resource supply reserves together with international mining company. Capital strategy: relying on the business environment of Hong Kong, acquire the listed company by holding as the foreign project capital operation and assets management platform to expand the financing channel, reduce financing cost, avoid investment risk of domestic investment subject and reasonably avoid tax; through backdoor listing, introduction of venture investment, cooperation with China Development Bank, Export and Import Bank, China-Africa Development Fund, Silk Road Fund, ASEAN Fund and other policy-based financial institutions, taking advantage of international capital market, provide capital safeguard for foreign resource strategy. Localization operation: fulfill localization operation strategy in the host country, and focus on harmonious development, mutual benefit and win-win result with local government, enterprise, community, social organization and the public to establish civilized enterprise image and realize sustainable development of enterprise in the host country. Risk control: safeguard the safe and efficient operation of whole process of the project by scientific risk control method.