| The 18th Party Congress points out that we should make efforts to construct new industry system of modern industry and promote the development of service industry, especially the modern service industry. Tourism is an important part of modern service industry, the report of 18th Party Congress provides a new opportunity to speed up the development of tourism industry. At present, the development of tourism in our country has already entered into a critical period with quality improving and efficiency increasing. The most important means and support to improve quality and increase efficiency is to improve the tourism service system constantly. The natural tourism resources of Shanxi are unique and colorful. The cultural tourism resources are rich and colorful, with both ancient and modern civilizations. Folk tourism resources have a long history and they are world-famous. Shanxi has rich tourism resources and worthy of the name, enjoying a pristine reputation as the "museum of art in ancient China". But it is not a strong tourism province, and also has a lot to live up to Shandong and Sichuan. The tourism industry in Shanxi has not obtained the corresponding rapid development due to the seriously unsound modern tourism system. Modern tourism system is unsound reflecting in the shortage of tourism service supply, unreasonable structure, unscientific distribution, single tourism products and services, a lack of innovation and consumer feedback system. In this paper, the tourism service system of Shanxi is built using subjects of supply and services and the relationship between them. The quality of eleven city of Shanxi is evaluated using this system. It is significantly important to make tourism policies that stimulate various supply subject of new energy, sustaining development of the tourism industry has an important significance to the government to make tourism policy, to stimulate new energy of various supply subject, to sustain development of the tourism industry.The article defines the content of the tourism service system based on theory and empirical research. By summarizing the research achievements of travel service system at home and abroad, we built the tourism service system from a unique perspective, which includes both input and output sides. The input side includes government, enterprises and the third party. The output side includes tourism products and services, the estimate and feedback of tourists. we select evaluation index from five levels, including the governmental supply, the enterprise supply, the third party’s supply, tourism products and service and Customer feedback. Find the statistical value of each index and Standardize them. According to the result of data, Shanxi Province can be divided into four classes. The conclusion are as follows:Taiyuan has the highest comprehensive evaluation index because it is provincial capital. Taiyuan is the political and economic center of Shanxi, which development is fast and has high levels various aspects. The second class is Xinzhou, Datong and Jinzhong, Again is Yuncheng, Jincheng, Linfen, Shuozhou, Changzhi and Yangquan. The last is Luliang. Choose representative from various cities and put forward policy suggestions to perfect the tourism service system.The first chapter mainly elaborates the research background, research significance, research methods and innovation points and technical route.In recent years, the tourism industry in Shanxi has developed rapidly, has become a strategic pillar industry for the development of Shanxi economy. Shanxi tourism service system, however, did not get the corresponding development. Under the background of transformation and upgrade, enhance the level of tourist service helps to the economic transformation of Shanxi. the transformation of tourism industry also needs a complete set of perfect service system. At present, the tourism industry’s influence coefficient to other industry is low and the radiation driven effect is not obvious owing to the unsound tourism service system. Various resources can’t be effectively integrated. Under the background of the study, the construction of Shanxi tourist service system has important theoretical significance and practical significance. Strive to build a new tourism industry development system is a requirement of the market, and is also the basis for the development of tourism.The second chapter defines the connotation of tourism services and tourism service system and summarizes the domestic and foreign scholars’ research trends on tourism service system. Tourism service can be defined from the perspective of supply of tourism service and the perspective of tourists. From the perspective of supply, the suppliers, which include government departments, tourism related enterprises and tourism auxiliary enterprises. From the perspective of the tourists, tourism service is an interactive process between tourists and suppliers in the whole travel, including experiences and feelings during the process. Tourism service is an important content of the tourism industry, The modern tourism can’t develop without the quality improvement of tourism service. Tourism service system is a complex interaction of tourist service. It is a series of comprehensive tourism service. It is necessary to support the healthy development of the tourism industry.The third chapter has a systematic analysis to the tourism service system. This system is consists of the input side, the output side and feedback part. The government is the main body of suppliers of the tourism service system. The government supplies included government policy, tourism infrastructure services and tourism public information service. Principles and policies to the development of tourist industry established by government have a big help to the structure adjustment of the tourism industry and industries upgrade. Tourism infrastructure services such as road, transportation, post and telecommunications, communication service facilities provide an important hardware conditions for the formation and development of the tourism industry. Perfect tourism infrastructure is the foundation of fast and healthy development of the tourism industry. Tourism public information service has qualitative improvement for the development of the tourism industry. We should make full use of information technology, intelligent, digital and networked to improve the quality of tourism services so as to build a new system of modern "wisdom tourism". Tourism resources and information resources should be deeply integrated. The government supply service system can be described by government’s tourism industrial policy, government’s economic policy, government’s environmental policy and tourism infrastructure service. This paper chooses five indicators: tourism income occupies regional GDP proportion (%), the third industry to the second industry output value ratio,Park green land area per capita (m2/ person), the number of days as good and better air quality in the secondary, public service expenditure of local fiscal expenditure proportion (%).Enterprise supply services are provided by the enterprises which involve six key elements in tourism, accommodation, transportation, traveling, shopping and entertainment. Tourism relevant enterprises constitute the industry environment of tourism. Tourism service system involve different industries related to tourism and different fields. Enterprise supply service system can be described from two aspects:the tourism industry development and support industry development. This paper chooses five indicators: Tourism passengers (ten thousand), tourism revenue (one hundred million yuan), urban road area per capita (square meters per person), tourism four-star hotel number and volume of passenger traffic (ten thousand). The third-party supply service is provided by other enterprises in addition to the government supply and in tourism enterprises supply related to the six key elements. This part includes cultural services, education services, business services and so on. This paper chooses eight indicators:The number of art museums, cultural centers, museums and public library, personnel number of scientific and technological activities, students in schools of higher learning, patent license number, total of posts and telecommunications business, Engel’s coefficient (%), tertiary industry occupies regional GDP proportion (%), tertiary industry proportion of workers (%). Tourism products and services including product and service. This paper chooses the number of scenic spots with AAA level and above to describe tourism product and chooses the amount of travel agency to describe tourism service. Tourists feedback includes satisfaction rate of visitors sampling survey and complaint rate.The fourth chapter has an empirical research in Shanxi. Using the tourism service system evaluation index to analysis the service quantity of eleven city of Shanxi.Taiyuan has the highest value of 0.6710 and Lvliang has the lowest value of 0.5264.Eleven cities are divided into four categories according to the index size. Analysis the evaluation results of Shanxi tourism service system so as to conclude a path to promote the development of the tourism industry.The fifth chapter conclude several countermeasures and suggestions to perfect the shanxi tourism service system.Chapter 6 shows insufficient research and prospects. |
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