Study For Ecommerce Channel Strategy And Implementation Of H Brand Smartphone’s Entry Into US Market

Founded in 2013, H brand was positioned to be an Internet oriented smart phone brand. Through 2 years’development, H brand has realized the rapid across from zero to$5 billion of sales revenue, and become one of the leading brands of domestic Internet smart phones.According to IDG’s assessment, in 2015, China’s smart phone shipments growth rate will be reduced to single digits for the first time. Therefore, H brand market performance will be dependent on the expansion of overseas market in a very great degree if it wants to continue to make big growth.As world’s most matured and advanced smart phone market, the United States is viewed as the indicator for the development of smart phone industry for a long time. Many smart phone enterprises at home and abroad are trying to enter the U.S. market, which is recognized as a real sign of brand globalization. As an important smart phone industry player, there is no exception for H brand.This article will deeply analyze the business strategy and execution of H brand’s access to US market and detailed introduce the business proposal and implementation for H brand’s Internet channel. It will specifically review the establishment and operation of H brand’s Internet channel from multiple angles of finance, supply chain, operation, legal and cyber security and privacy protection.