A Study On The Formation Mechanism Of Trust In P2P Network Lending Transactions

In recent year, P2 P lending is in a rapid development in our country.Acoording to statistics, Our country’s P2 P lending platform which has launched and operating has more than 3000 by the end of 2015, and the borrowed money is more than one hundred billion. P2 P lending has become an important way of investment and financing of business and individuals. But due to its fast rate of growth and the gap between lagging regulation, the P2 P lending appeared many problems which happened many default events. According to the home of net credit, domestic lending to appear trust crisis of network platform more than 760 in the past year which 63.95% failure reason for weak risk control ability, and the bad debt rate is too high. This hindered the development of P2 P lending in our country.Lending transactions between trust is the root of the P2 P lending and lack of P2 P network credit trading trust has become the obstacle of the steady and rapid development of P2 P lending industry. This paper based on the system research on the existing theoretical results, and from lenders, system environment, lending platform and borrowers the four angle to analysis the influence factors of P2 P lending market trading trust.The article put forward the mechanism of trust in P2 P lending transactions model. Then we issuing questionnaires to PPdai, yirendai andHongling venture capital’s user to collect data to make an empirical analysis of the mechanism model is construsted. The results showed that:lenders trading trust belief has a significant influence on trading trust behavior, and the lenders tendency of personal trust 、 system trust 、platform and the borrower characteristics are significantly affected lenders trading trust belief.The last, according to the results of the empirical analysis and combine with the practical situation of P2 P trading, then put forward the corresponding countermeasure of promote P2 P network trust loan in our country, and to promote the healthy development of the P2 P lending market in China has important reference value.