Founder Securities Diversification Development Strategy Research

Diversification is also called the diversified development, the earliest presenter is Kos, put forward the concept of the first published on the company in the boundary theory. Generally along with the enterprise scale is larger, the more intense market competition, in order to open up the market, increase market share, will adopt diversification strategy to stabilize market position. Including product diversification,market diversification, investment diversification and the diversification of the regional capital diversification. Founder Securities Limited by Share Ltd referred to as the "Founder Securities", its predecessor is Zhejiang province securities company,founded in 1998, is approved by the CSRC China first comprehensive securities company. The first member of Founder Securities is the Shenzhen stock exchange,Shanghai stock exchange. As of 2014.8 at the end of the month, Founder Securities has total assets of 720 billion yuan, of which, the net assets of nearly 300 billion yuan.With the rapid development of the macro economy, the securities industry system reform deepening, the securities industry more competitive. Founder Securities to the securities industry in the fierce competition environment, to enhance the company’s core competitiveness, expanding the company’s main business market share, promote the rapid and healthy development. In this context, Founder Securities Company is necessary to optimize the diversified development strategies, and to ensure that the diversification of the company’s development strategy can be implemented smoothly.This paper first analyzes the present research background and the significance of strategy optimization of Founder Securities and diversified development, research of dynamic diversification on the domestic and foreign development strategy review.Then from the scale effect, the diversified development of the synergistic effect and dispersion effect, summarizes the theoretical basis of diversified development strategy of securities, analysis of the existing Founder Securities diversification problems in the developing process, lay the foundation for optimizing the founder of diversified development strategy of securities.Founder Securities diversification according to the existing problems in the development process, the macro and micro environment of corporate diversification of development, according to the optimization principle of diversified development strategy, formulated in accordance with the Founder Securities Company diversifieddevelopment strategy optimization design idea, from the company’s brand strategy,human resource system and internal control three aspects carries on the optimization design to the diversified development strategy of the company. From strengthening the business ability, improve business risk prevention capacity, optimize the staff recruitment and training system and strengthen the internal control of the company,put forward the diversified development strategy optimization of safeguard measures.Put forward a more scientific and reasonable suggestions for Founder Securities diversified development, but also a reference for other companies in the securities industry.