Research On The Brand Competitiveness Promotion Of Guangyuan Mobile Network Innovation Mechanism

In recent years, with the rapid development of communication technology, competition betweenthemobile communication operators become more competitive. Only from the point of the network, 2G, 3G, 4G mobile operators change faster and faster, the era of comprehensive competition among operators is coming.With the rapid development of mobile communication in our country,themarket demand of various professionsis becoming much bigger and bigger with getting into the mobile Internet industry. With competition and market competition intensifying, the operators and technology getting into the virtual operator,the tower company’s establishment, and the pipeline company may set up, all of these make three carriers collective took to the road of the transformation and reconstruction, China mobile not exception. As comprehensivecomming of the Internet era, thereform of traditional marketing mode is imminent.Thecompanies is onto the road of innovation and enhancing the brand competitiveness. Especially the coming of Internet era, the development of various industries for countries, cities, industries, enterprises and individuals have entered the network era of brand competitiveness.Fromtheoverview and backgroundofbrand competitiveness in this article, based on the status of guangyuan mobile network brand competitiveness challenges and further analyzes its existing problems, and in view of the problems of network brand competitiveness innovation measures are put forward, through innovation to strengthen brand management, the implementation of brand strategy, brand image, consolidate their market position to develop its own brand strategy, do a perfect transformation for a long run.Continuous innovation, is to address the enterprise life cycle in the market can be the only way to cycle, is also the driving force of enterprise survival and development; Brand competitiveness, is the enterprise core competitive power of the external performance, has the irreplaceable differentiation ability, is the enterprise unique ability, competition is not easy to even unable to imitate. Enterprise development through innovation is continuously to create the brand competitiveness, so as to have the ability to make the enterprise get profit, more brand premium power to get much excess profits; All walks of life having a strong brand competitivenesson the market is becoming much stronger,The higher cognitive quality and brand competitiveness of enterprise products will make enterprise get much more profits.It can be sell higher pricethan competitors, that is the premium brand. A strong brand with high awareness and loyalty, and over all the other competitive ability, is in the core position of ability. Continuous innovationdeeply rooted in the enterprise, Creatingbrandis the enterprise long-term accumulation ability.The characteristic of continuous and the occasional has the stretching force, that can make the enterprise expand,and has the ability to build barriers for their competiter.Taking China mobile guangyuan branch(hereinafter called the guangyuan mobile) as an example, we can found the enterprise how to, through case analysis,questionnaire survey combined with the tendency analysis and the network innovation strategy choice,promote the brand competitiveness and study the role of promoting innovation in guangyuan mobile network brand competitiveness,Butbecause the research time is limited, we only can determine the network competitiveness improvement of guangyuan mobile corporate profitabilitythroughthe mobile user satisfaction survey.