| As real estate industry is a basic component to our economy development, it plays a basic and important role to many factors, such as the development of national economy, the improvement of people’s livelihood. The real estate industry is a direct power to promote the growth of the economy. It vigorously boosts the growth of investment, consumption and import and export of our country. As a chain in the middle of the national economy strength, the real estate industry has an obvious correlation effect on upstream and downstream industries, so as to drive the development of related industries. The residents’housing problems generated by the real estate industry have become the focus of people’s livelihood issues. How to effectively solve the housing problems of the people and improve people’s living standard and quality have become the main target of the real estate macro-control. At the same time, the real estate industry can fully play its human resources’ advantages and provide an effective way to expand employment. Thus, to achieve the stable, sustained and healthy development of real estate industry has very important significance to the construction of a harmonious society and the build-up of a well-off society in an all-round way.Given the importance of the real estate industry and real estate industry problems and disadvantages in the process of the rapid development, Chinese government have been implementing a series of macro-control policies on the real estate market, in order to keep property prices stable, and maintain the healthy development of the real estate market. However, the government policies on the real estate macro-control lacked efficiency:prices rises too fast, structural imbalance between supply and demand still exists and other issues have not been fundamentally solved. The real estate market contradictions are still outstanding. Therefore, the lack of policies is not the essential question of our country’s real estate macro-control. Finding out the failure reasons of real estate macro-control policies is the effective way to solve all the problems of the real estate market at present. So the research on the issue of the real estate macro-control has an important meaning.To explore the problems existing in the real estate macro-control, this paper determines the scope of research, categorizes the research status at home and abroad and determines the value of research through reading the related literature at home and abroad. Based on the market failure theory, the theory of supply and demand, the government control theory and the government failure theory, this paper puts forward the theoretical framework of real estate macro-control, which under the new norm is the theoretical basis of this article. Secondly, in this paper, the real estate macro-control policies in China are summed up according to the different stages of macro-control targets. On this basis, this paper gives the analysis of the real estate macro-control policies’ effects:In this paper, by describing the market performance of the qualitative analysis of the effects of these policies and establishing the VAR model based on variables of supply, demand and price, so as to analyze of the effects of the policies. Under the synthesis of quantitative and qualitative analysis, it is concluded that the results of the real estate macro-control policies’effects are poor.In analyzing the causes of failure of our country’s real estate macro-control policies, this paper argues that the main reason is that the government failure phenomenon in the process of intervention in the real estate market, specifically including the inefficient government intervention based on principal-agent relationship, excessive government intervention and the imperfect government intervention mechanism. Therefore, how to avoid government failure becomes the key to solve the real estate macro-control policies’ failure. Under the theoretical framework of the macro-control under the new normal, this paper puts forward an effective management way to avoid our country’s real estate macro-control policies’failure:the marketization of the real estate. For this, we need to adjust the real estate market supply and demand, improve the market operation environment of the real estate market, guide the real estate industry innovation transformation and conform to the real estate market trend under the new normal, transform government function to service-oriented government, strengthen the housing supply system and safeguard citizens’ equal rights, decentralize government’s rights and improve the long-term effective mechanism of real estate macro-control. Under joint cooperation can we effectively prevent the failure phenomenon of real estate macro-control, and finally lead the real estate market to a stable and healthy development.The characteristics of this paper is to use a variety of research and analysis methods, including literature analysis, statistical analysis, model analysis, to collect and summarize the detailed data of the domestic real estate, to summarize the real estate macro-control policies, to focus on the failure reason of our country real estate macro-control policies and finally to put forward the problems existing in the current real estate macro-control. The innovation of this article is to put forward the direction of the real estate macro-control in the future:Under the guidance of new normal macro-control framework, we need to review the relationship between government and market. We should reduce the government administrative intervention and promote the real estate marketing process, so as to guide the real estate industry to healthy development. |