The Research Of China’s Auto Financing Leasing

"Auto financing leasing"-this new financial product helps to open up a new channel for car sales, so more and more investment entities such as banks, automobile manufacturers and dealer groups began to focus on it. At present, China’s auto financing lease penetration is only about 1%. Compared with the developed countries,China’s auto financing leasing industry is still in the primary stage. How to learn from the advanced experience of these countries and develop China’s auto financing leasing business is a very important issue.Chapter One introduces the background and the significance of the topic, the domestic and foreign research summary. Chapter Two focuses on the related issues of auto financing leasing, and then analyzes the five major factors that restrict the development of China’s auto financing leasing industry: industry development has been limited by policy in a long term, financing channels need to be gradually enlarged, the risk management capabilities fall behind, the government has not kept up with the policy and the market is not perfect. It also introduces the development experience of auto financing leasing industry in the developed countries and the inspiration to the development of China’s automobile finance leasing companies.Chapter Three introduces the case of Mercedes-Benz Leasing Co., Ltd. and analyzes the six advantages of auto financing leasing products, the characteristics of the target customer group and the value for automobile manufacturers, dealers and customers.Chapter Four further analyzes the general and competition environment of the Mercedes-Benz Leasing Co., Ltd and draws a conclusion that the development opportunities and challenges coexist in the current environment. In the last chapter,from the macro and micro views, it summarized the previous research and put forward three suggestions: the government should give strong support to develop the auto financing leasing industry, the enterprises should focus on to do leasing business to develop the core competence, the government and the enterprises should work together to construct the Internet platform.