Chengdu Vanke Office Estate Marketing Model Analysis

The end of last century, with the establishment of market economy in our country, using more than 40 years of welfare housing distribution policy will be cancelled and then releasing a series of support the development of the policy in our country, stimulated the development of the real estate market, policy guidance makes effective demand in the short term, the real estate market in just 10 years, quickly passed several stages of start, growth, until the outbreak of overheating, in recent years, countries began to cool the property market, the result of the regulation is "the higher the f be", "the more f be disorderly", regulate the effect not beautiful, after 2010, tougher austerity measures have issued, monetary tightening finally let developers feel the chill, such as real estate developers began to look in commercial real estate, such as the office, many real estate developers from the residential development to residential and commercial real estate joint development, then, China’s large and medium-sized cities in the commercial real estate development and construction boom, its development conforms to the trend of the economic and social development, through in recent years,The China’s commercial real estate construction develops rapidly these years, with the development scale is going to overtaking the many developed countries. However, en-masse development brings more problems again, empty area began to increase, some don’t adapt to the market project start dying, commercial real estate marketing model also exposed more and more problems,Chengdu Vanke other companies, commercial real estate project marketing model on the problem needs to be improved. Commercial real estate in our country’s economic and social development plays an important role, is the set of urban image and give full play to the basic urban functions, as an important sector in the field of real estate, commercial real estate project in the project number, starts, a surge of investment, only in Chengdu high-tech zone, for example, in 2015 the plan so far and more than 3000 square meters, office building project of construction, the herd, big investment, the development trend of development, will make the future of Chengdu commercial real estate market competition heats up. Different marketing model has its specific conditions and applicability, and is currently in the industrialization and urbanization in our country in the middle and late to, in the course of the Chengdu commercial real estate marketing model is more and more has the important theoretical and practical significance, compared with European and American developed countries have a long-term developing history,commercial real estate development and operating in our country only more than 10 years,however,lack of theoretical research and practice level is not enough, for commercial real estate development, sales, advertising model, profit model and risk model study is less, the growth of the urban commercial real estate project mechanism research system and perfect enough, in this paper, starting from the environmental analysis of commercial real estate of Chengdu,Chengdu Vanke company,for example,studied the Chengdu Vanke commercial real estate marketing model, the Chengdu commercial real estate market pattern has carried on the effective analysis, explore the marketing mode of real estate enterprise how to get advantage in the competition in commercial real estate, the real estate development enterprises has a guiding significance to help the companies to survive and grow in the market,and also have certain reference significance to the benign development of commercial real estate industry.