Study On The Differential Business Strategy Of EASTONE

Nowadays, the macro environment for the information industry in China is good and the investment and consumption in the information sector have developed swiftly. The communication industry has a complicated and capricious environment. The integration and penetration of the information industry have become dominant and the telecommunications reform has been accelerated. For example, the entry of virtual operators, the integration of three types of network and ICT have made the future full of changes. The communication technology service industry has gone through many years of rapid development and has entered the stage of maturity. The competition inside the industry is fiercer. Only those companies that can win the competitive edges can succeed in the competition.The paper has selected the representative Eastone Century as the object, taken differentiated business strategy as the research theme, followed the path of discovering, analyzing and solving problems, and made use of the strategic management theories, methods and tools to carry out the research. The paper has first introduced the status and problems of Eastone Century and clarified that the lack of competitiveness is the major problem of the company. With the help of the PEST usually adopted for strategic management, the five forces model for industry swap-in, and the method of analyzing the enterprise value chain, the paper has found out the opportunities and threats for the external environment of the company and clarified the advantages and disadvantages inside the company. Based on this, the paper has adopted the SWOT analysis method to conduct analysis and evaluation of the selectable strategy combination. At last, the paper has chosen and planned for the strategy of differentiated competition for Eastone Century.The major conclusion of the paper is that under the present external environment, Eastone Century should combine its own features, prioritize the market share, create brand new integrated service ability, enter the high-end telecommunications service market, enter the information service field, and adopt the differentiated competition strategies such as brand strategy. Meanwhile, the company should properly adjust its human resources strategy, research and development strategy, marketing strategy, and financial strategy to build the core competitiveness of the company and lay a solid foundation for the realization of the long-term strategic goals of the company.