"Jin Yun" Brand Image Design Applied Research

corporate’s Status and image in the minds of consumers will be affected by the enterprise brand awareness to a large extent, the brand left different image to consumers, good or bad will directly affect the enterprise’s profit, restrict or promote the development of enterprises,it will indirect weaken or enhance enterprise competitiveness in the market. The formation of brand awareness has important significance for the development of an enterprise, it will affect enterprise’s development time, development speed and scale of development. The visual image of integrity and improve brand strategy can make enterprise brand become an independent school, finally create more value for the enterprise.Considering the enterprise brand image, we learned that in Tianjin numerous tourist souvenirs exist, but all of them do not have their own uniform brand image, Tianjin tourism souvenirs potential is very large, but still lack of formal enterprises to complete the tourism souvenir development, innovation, production, sales and a series of work. This requires modern people to make greater efforts.After a vast amount of investigation and study, Tianjin rhyme culture communication co., LTD intends to enrich Tianjin tourism souvenir market, injecte fresh blood into Tianjin tourism souvenir market, not only in the standardized the tourism souvenir in Tianjin,but also explored, researched and developed the culture of Tianjin, and then suerly guaranteed the inheritance and innovation of Tianjin traditional culture.