| Sustained, rapid development of the real estate industry, the cost of the control space has become increasingly narrow market, and competition is becoming increasingly fierce in china. How to effectively identify and avoid the implicit costs of the “benefits funnel", implement the cost management of the whole project life cycle, benefit cost control, have become a common focus and difficult problem in the academic and business circles. Because the implicit costs inherent attributes have complex, subtle and strong, difficult to quantify, influence factors properties. Lead to accurate analysis, identification and objective quantification of implicit costs is very difficult, especially in the project investment decision-making stage. Therefore, how to identify the implicit cost accurately and quantify the investment decision of real estate development stage objectively is particularly important. This article as a starting point, researching on the investment decision-making phase of the implicit cost of real estate development.First of all, according to the characteristics of the investment decision-making stage of real estate development, system defines the implicit cost of the stage, and based on the analysis of factors affecting the real estate development investment decision-making phase of implicit cost, according to the main implicit cost difference, implicit costs of this stage will divided into quality cost〠information costã€technical cost. After these three kinds of implicit cost are subdivided, through the index screening, we set up the index system of the cost of real estate development investment decision-making phase of the recessive. Secondly, according to the different attributes of the implicit cost, using different methods to quantify the implicit cost. By using the financial evaluation to measure the quality cost, using fuzzy comprehensive evaluation method to estimate cost and the cost of information technology, then we can present explicit implicit cost model for investment decision stage of real estate development. Finally, combined with the actual case. We verified by explicit implicit cost investment decision model of real estate development.Through comprehensively, scientifically and objectively measurement of real estate development investment decision-making phase of the implicit cost. Not only can help real estate enterprises implement the investment decision-making correctly, but also have a certain reference value for effective control and avoid the implicit cost. According to the establishment of implicit explicit cost model. Not only improve the research system of implicit cost for real estate development enterprise, but also provide a theoretical basis and methods for enterprise managers to re-examine the investment decision methods. |