The Island Chinese Silk Culture Park Project The Business Plan

The holoscopic world cultural history, the silk became the ancient times China connection world the link, “Silk Road” therefore was well-known.The Chinese silk has the very high prestige in the world, the silk culture most has one of Chinese characteristic cultural, the silk industry is Chinese nation’s traditional industry, has the unique charm and the profound cultural connotation.Since 1995, due to the weak innovation capability, the varieties of a single, low grade of products, the added value of product is not enhanced, production and sales of large amplitude of silk products larger decline, silk company loss range, operation enthusiasm not play, industry of silk culture positioning didn’t get consumers and market recognition.Confirm the investment side with Hainan "international tourism island" concept in Hainan province and the "Twelfth Five Year Plan" period of cultural reform and development planning, "taking the tourism as the carrier, the soul of culture, promote cultural industry structure adjustment and transformation and upgrading of the tourism industry" opportunity, using the new format development mode of culture and tourism integration, through the excavation of traditional Chinese silk culture connotation, to build domestic and foreign silk culture exhibition and exchange platform, cultivating the new bright spot of cultural tourism resources in Hainan. The island China silk culture industry park emerge as the times require. It is a set of silk headquarters building, museum, theme hotel formats in one of the silk complex project.The business plan through the project pre-market research and Haikou investment environment analysis, target market, SWOT and competitive analysis, reasonable position, and through the marketing strategy, financial analysis and application of control, forming a full range, the whole process of planning, project investment of the embodiment of social value and economic value. At the same time, hope to be able to establish a scientific and effective investment decision-making procedures, reduce costs, control operational risks, the project is expected to achieve the goal of.First of all, through the description of the project investment, fully demonstrated the investment side strength; secondly, the application of SWOT analysis and Potter model analysis, make the investment to fully recognize the enterprise’s competitive environment, helping enterprises to give full play to their competitive advantage. At the same time, in the marketing analysis of the project, especially introduce the strategy of silk culture, so as to improve the visibility of the enterprise, the project in the market. Finally, based on the sales revenue, cost, development business forecasting, financial planning, analysis of the project profitability, solvency, profit and loss balance, sensitivity and risk.Project sales revenue 1,985,000,000 yuan, total investment 1,294,000,000 yuan, the project cost 980,000,000 yuan. After tax profit of 488,000,000 yuan, financial net present value of $623,000,000, financial internal rate of return of 28.67%, investment recovery period is 3.69 years, the investment profit rate is 19.58%, investment profit rate 29.07%, 4.11 years of repayment ability, the breakeven point 38.85%. Look from financial angle, good indicators, controllable risk, the project is feasible.