China’s Three-line Tourism City Brand Communication Research In Network

In the context of globalization, information technology and urbanization continues toaccelerate in the background, to establish a good city brand, both for big cities and smallcities, has extremely important theoretical and practical significance. Under the sameconditions, a city has a well-known brand to attract more tourists to come to tourism, but alsoreduce the government’s investment work, the city settled into a corporate initiative, to acertain extent, can promote local economic growth, improve the public passion for the city toparticipate. In the new media age, the Internet has become an important means ofdissemination of tourism city brand communication. However, there are still many problemsin the tourist city of network communication process. Especially in third-tier cities, the use ofnetwork-borne tourism brand awareness is not enough.In this paper, urbanization, information technology, tourism and changes the backgroundto start, drawing on research and foreign researchers city communication, combined withexperience in some cities, analyzes the feasibility and necessity of third-tier tourist citynetwork of brand communication. Today, China’s cities have entered a highly competitive eraof brand marketing, "sell themselves" the old saying already does not apply to today’s travelmarket, a planned city communicators should create local tourism brand strategy, theoutstanding unique the city resources to market.Paper was divided into three parts, the first part of the advantages of spread through thenetwork describes the characteristics, features three lines and three lines tourist city tourismcity brand three aspects of network communication, and points out the value and necessity ofthird-tier tourist city brand of network communication. The second part of the collection,such as by way of data analysis and case lists the current status of third-tier tourist city ofnetwork communication, and analyzes the problems in the communication process. The thirdpart of the three-tier cities for network communication problems in the city from a focus onbrand positioning, integrated marketing communications, and other detailed aspects of bigdata applications put forward the corresponding strategies.