The Research Of The Influence That Consumer Interactions Of Douban On Their Purchase Intention

The societ y has become an era of Internet. With the popular of 4G, the commo n operation of b ig data and the vert ical and hor izonta l connect ions in cloud comput ing platfor m, our life and production is becoming built on informat ion and network. What’s more important, the communicat ion of people’s living feeling and a big part of shopping act ivit ies are transferred fro m disp lay activit ies to social networking and online shopping, social networking services is becoming the darling of the current commercia l market, and constant ly pla y s an immeasurable role.Based on this background, the paper studies the corresponding relat ionship of the business shopping consumer interactio n and purchase intent io n. As a long- term enga ged in film and the flow of goods informat ion plat form, how douban actively guides more users and expand s the influence of this p lat form will be an aspect of our research under the condit ion of t he network users gradually stabilized, for users and researchers the relat ionship between the consumer interaction and the purchase intention and behavior is the priority.This artic le reviews and ana lyzes the conceptio n of interactio n, consumer interaction, purchase inte nt ion and so on, chooses a few important linked concepts, at the same t ime, inte grates the m, and puts forward relevant assumpt ions, so as to build s a research model in this paper. Depend on this basis, this paper applies literature research, questionnaire sur vey method and statist ical analysis, to measures the corresponding connect ion and data invo lves in concepts and theory. The result o f data ana lys is reveals the consumer interaction of t he various re lated concepts experts a posit ive effect on consumer purchase intent ion and purchase behavior through inter mediar y variab le. The promot ion of this process will be the outcome of combined action o f operators, businesses and consumers.