A Study On Tourism Utilization Of Chinese Traditional Festival

Traditional festival has a profound cultural connotation, which is the spirit of a place culture heritage, has expanded the influence of the native culture. Along with the globalization speeding up, the influence of Chinese traditional festivals have a passive weakening trend, the conditions of the traditional festivals in today’s society is poor. Tourism activities increasingly refined, based on the global competition of tourist experience, differentiated appeal underscores the tourists favor of traditional elements. In the heritage of traditional festival itself at the same time, more should be done in its social function and its influence on the transformation of reengineering. Traditional festivals with rich cultural and the widespread mass base can easily become tourism attractions, its powerful agglomeration effect in the tourism utilization of planning and consolidated a new influence.This study was carried out on the Chinese traditional festival tourism utilization system analysis, taking the Lantern Festival in Quanzhou as an example for empirical study. Lantern Festival customs to other parts of the country under the condition of common face variation, distortion. Quanzhou Lantern Festival custom itself has high integrity and public actively participate in protecting it. Quanzhou Lantern and the custom Lantern Festival carnival has respectively become the national nonmaterial cultural heritage. In deep mining in Quanzhou, the Lantern Festival vulgar culture itself using the research methods of faithfully investigation, in-depth interviews, questionnaires to assess the cultural connotation and do the present situation analysis. The Lantern Festival tourism elements used for carrying out the local elements and surrounding elements and influence factors of reasonable classification effectively extract. By extracting the utilize value of the elements of quantitative data analysis, puts forward the core of the traditional festival tourism products, peripheral products and expand product of three level building model, three levels of traditional festival tourism products is more adapt to the traditional festival tourism market.Research from the perspective of theory of Geography to tourism, the perspective of tourism in the discussion of traditional festivals social relationship and the interaction between local construction, as well as the social members for local experience, to innovation the traditional festival tourism research perspective. The empirical study of the Lantern Festival in Quanzhou, and content of the southern part of Fujian’ traditional festival tourism studies. Traditional festival planning ideas, using new festival cultural representation in the section "life-like" represent the common folk custom, making the traditional use of festival tourism sustainable development. The empirical study of Quanzhou Lantern Festival there are both uniqueness and universality, this research can be applied to other research of Chinese traditional festivals.