The Research Of TN Group For The Marketing Strategy

The main business of TN group is the production and sales of tipping paper applied in cigarette industry. The target customers is the local China Tobacco Industrial Corporation which under the administration of State Tobacco Monopoly Administration. This thesis introduced the background, history and specialties of Chinese tobacco industry and the difference gap with multinational tobacco tycoons. It indicated that Chinese tobacco industry is still in an immature market with low profit rate, low market concentration and rapid technology updating and replacement. Then it introduced the development status, technical sophistication, main function and its market environmental. The thesis combined the above situation together with 4Rs marketing theory to raise a couple of suggestion to improve the business in future.