Study On The Transformation And Innovation Of Supply And Marketing Cooperatives Enterprises Under The New Economic Situation

Under the background of the construction of socialist new countryside,urbanization, promote the development of agricultural industrialization, supply and marketing cooperative enterprises as service for the agriculture economic organizations, connect the rural and urban, play an extremely important role in the field of circulation, it directly affects the success or failure in their business operations to solve "three rural issues", has a decisive role to the agricultural industrialization development.The supply and marketing enterprise is the administrative organization of the industry, its business activities are performed by affiliated enterprises and grassroots organizations, so the supply and marketing cooperative embodies the development of the enterprise’s development, through the overall level of enterprise’s development with supply and marketing cooperative enterprises and comprehensive strength, therefore, promote the development of enterprises is becoming the core of SMC career.Facing new economic situation, The supply and marketing enterprises service "three rural" built up over long term experience encountered challenges, its exposed in the operation of management system, management methods and means of abuses also increasingly become the enterprise survival and the development obstacles, its original advantages in loss, its function also is unable to fully manifests,thus gradually lose his value and status.The supply and marketing enterprises want to serve for the long-term development of the road, it is imperative to the transformation and innovation of the enterprise, only walk on this road, they can become the booster of economic development in China’s agriculture.This paper used the transformation of the supply and marketing enterprises management mechanism and mode of operation, the means of innovation as the breakthrough point, based on the supply and marketing enterprises development,elaborates the status,analysis of the supply and marketing enterprises the main problems existing in the process of development, summary of the supply and marketing cooperative carries on the transformation and innovation in the new economy period is imminent.Combined with SWOT analysis method to summarized what’s strengths, weaknesses, external opportunities and threats of the supply and marketing cooperative enterprises in the new economic era, as well as the period of planned economy and market economy period function comparison, analysis of the supply and marketing cooperative enterprises to change, what are the functions of the supply and marketing cooperative enterprises transformation.according to the supply and marketing cooperative enterprises functional transformation,the original management way, The original mode of operation, which can not be better realize functions,In order to better achieve the purpose of serving agriculture, analysis mode of operation,which made the supply and marketing cooperative enterprise innovation.