The Reseach Of M Shipping Company For Development Strategy

Due to sub-prime crisis in the United States in Y2008, there caused the global economic crisis, which has hit the global trade hard. International container transportation industry is closely linked to the global trade. Thus, in the past few years, due to insufficient demand, the whole industry was getting sluggish that container rate level continuously decreased and the competition was getting more and more fierce. It is also one of the important reasons of this industry crisis that in the past few years, container transportation companies developed too much. The changes of the outside market environment cannot be avoided but the most important problem that all the container transportation companies supposed to solve is the price war because of the unbalance of supply and demand of this industry and also the low profit. Facing the fact that supply exceeding demand in container capacity, container transportation companies are supposed to enhance their own competitiveness, to formulate the development strategy which is adapted to the whole economic environment so as to get rid of the vicious cycle of reducing the rate. This is the biggest challenge to the whole container transportation industry.By combining characteristics of M Shipping Company, current situation of international container transportation industry and the future development trend of this industry, this research analyzed and forecasted the competitive environment that M Shipping Company was in, induced the strength and weakness of M Shipping Company and finally formulate the development strategy of vertical cooperation and horizontal cooperation, which is also adapt the development of M Shipping Company. The aim of this research is to improve the core competitiveness of M Shipping Company, to give the opinion of development strategy through objective analysis, develop and improve the current enterprise management mode and to lay a solid foundation for future development of M Shipping Company.